Great to see coull being referenced by Econsultancy in their recent innovation report http://econsultancy.com/reports/innovation-report
Geno then picked it up in his recent blog, always a must read if you are in affiliate marketing
http://www.amnavigator.com/blog/2010/06/03/top-8-innovative-affiliate-marketing-ideas-per-econsultancy/
We are really pleased to release our new product across the buy.at network. We have been testing with selected publishers for some time and we look forward to introducing rapid developments to our product over the coming weeks.
News released at buy.at’s speakeasy today details a partnership between buy.at and Coull, specialists in online interactive video advertisements.
Leading affiliate network buy.at has partnered with Coull, specialists in online interactive video advertisements, to introduce the first fully-integrated video technology for the affiliate marketing industry.
This tool allows affiliates to transform any existing video into an interactive advert by simply adding affiliate links to the content.
http://www.affiliates4u.com/news/2010/05/its-coull-day-buy/
Mashable article on video and SEO really struck a chord with me http://mashable.com/2010/02/01/web-video-seo/
We have been seeing huge interest in our affiliate video product recently launched with our partners at buy.at. This interest has been driven in main by our ability to add affiliate links to hotspots within the video but also because of the impact video is having on search results. I expect to see a lot more on this in the coming months
The acquisition of StudioNow by aol makes a lot of sense to me.The content strategy currently being driven by Tim Montgomery needed the video solution. The issue now is how do they monetise it?
http://www.techcrunch.com/2010/01/25/aol-studionow-ted-cahall/
Coull and buy.at launch the first fully integrated video product for affiliate marketing.
The Coull Activator lets any buy.at affiliate generate income from any approved video even those from YouTube. It gives your site more interactive content and the SEO benefits that video can bring. The tool is free and easy to use, Coull host and stream the video and your affiliate links will stay with the video when it is passed around social networks and blogs.
Come and see us and buy.at during the Affiliate Summit West in Las Vegas 17th-19th January 2010 for a demo or register here to be included in our beta program.
coull’s first US project has started! We see the Affiliate market in the US as having huge potential for our interactive video platform. Ill keep you updated with progress. Any Merchant or Affiliate can now work with us.
I’m pleased to announce coull’s new partnership with Utarget.Fox
The creative options now available for video advertising points the way to a very exciting 2009 in the evolving space and I am optimistic despite the economic meltdown!�
The latest survey from IAB Europe is very encouraging and reinforces our belief here at coull that in a recession advertising has to be engaging and measurable, both are at the heart of coull engage.
bring on 2009!
I enjoyed your article on “Why brand engagement matters”, but I found it strange to read about perceived difficulty in measuring how online activity contributes to customer engagement.
The difficulty in measuring online campaigns can be corrected by providing brands and advertisers the appropriate bench-mark measurement indexes.
With the amount of tools at at a marketer’s disposal, it is now easier than ever to measure an online campaign. Tools, such as web analytics, social reputation software or reports from individual services, are readily available – albeit at a cost. We possess more accessible and accurate data to crunch when we’ve decided what metrics and method to adopt in measuring activity.
Rich media in one way technology providers are assessing new ways to measure consumer and brand engagement online. Focus group have their place but an online campaign gives you the unique opportunity to view interaction levels as the campaign unfolds real time. This enables marketers to make changes to drive brand engagement while the campaign is still ongoing.
Irfon Watkins
CEO
Coull