Posts Tagged ‘video’
Tuesday, August 24th, 2010
Despite the recession last year affected online video advertising budgets, from all quarterly statistics it is more than apparent that online video advertising has grown hugely from the financial fall of last year.
“eMarketer estimates that online video advertising will grow 48 percent in 2010, accelerating from 39 percent growth last year.”
http://techcrunch.com/2010/08/20/online-video-advertising-frenzy/
Though only video advertising is still relatively in its infancy, only fulling taking off in 2008 when gained a massive 127 percent hyper-growth, advertisers are still plunging into the field in a big way. Test budgets are being distributed to online video advertising in far larger quantities than would normally be used for the majority of other advertising commitments.
““I have never seen test budgets that start at half a million dollars,” says Glickman. Usually ad agencies start testing with one tenth as much.”
http://techcrunch.com/2010/08/20/online-video-advertising-frenzy/
However it has to be said that such a gamble on the part of the advertiser is definitely paying off, comScore released the July 2010 online video rankings last week. They showed the percentage of people in the US watching online video in July this year, which was a staggering amount of nearly 3.6 billion! Yes billion not million, unlike July last year which was no where near this number. All in all for July video ads reached 44.7 per cent of the total US population, and this is only set to rise over the next few month. Great news for all video performance networks such as Coull, especially due to the fact that Coull offers such an innovative player for advertisers and publishers to use on their video ads. No other company in the UK offers what the Coull Video Performance Network does, and at this time with the obvious demand for online video advertisement the Coull Affiliator is obviously the way forward in making video advertisements interactive.
Tags: advertising, blogmark, coull, Coull Engage, delicious, Engage ad format, Interactive, interactive video, technorati, video, video ads, Video Advertising, video performance
Posted in Coull Misc | No Comments »
Thursday, August 5th, 2010
With vast amounts of internet advertising online at present, trying to sell products via said advertising has become increasingly difficult. Mainly due to the fact that most people find internet ads irritating, perhaps because many offer little interaction. However, with video advertising it offers the user something to watch and interact with, rather than simply a static image on the screen.
“One internet based ad agency posted 28 videos that generated 80,000 viewers in one month and subsequently after a couple of months, without any alterations made to those videos, number of audience increased to 3,000,000.”
http://www.pr-interactive.com/web-design-resources/2010/08/why-online-advertising-agency-opts-for-video-advertising/
Video advertising can also be used to increase the publishers SEO:
“Now, advantage of video ads are further used through manipulation of keywords. Keywords containing the term ‘running’ returns web pages containing videos and eliminates inclusion of sites with written articles, blogs. In this way, SEO are pushing pages with video files to high rankings and enhancing the visibility. Links of video files can be easily posted and used as link building online marketing stratergy.”
http://www.pr-interactive.com/web-design-resources/2010/08/why-online-advertising-agency-opts-for-video-advertising/
However, even with video advertising there is still the problem that once a user has click on the video, or has actively searched for the site through search engines, they must still hunt for the product that caught their attention through the advertisers web page, often this puts people of bothering. This can rapidly effect the amounts of money that can be made from online video advertising, particularly if publishers are on a CPA plan. Whereas Coull differs, and potentially revolutionizes video advertising, is in the way that they offer the ability to click on the item in the advertisement that has captured the users attention, and then will be taken to the exact product. Which in turn increases the CPA income that can be made. Therefore the type of innovative interactive video that Coull offers is potentially the future of nt only online video advertising but online advertising in general.
Tags: advertising, blogmark, coull, Coull Engage, delicious, Engage ad format, Interactive, interactive video, technorati, video, video ads, Video Advertising, video performance
Posted in Coull Development, Coull Misc | No Comments »
Monday, June 7th, 2010
Great to see coull being referenced by Econsultancy in their recent innovation report http://econsultancy.com/reports/innovation-report
Geno then picked it up in his recent blog, always a must read if you are in affiliate marketing
http://www.amnavigator.com/blog/2010/06/03/top-8-innovative-affiliate-marketing-ideas-per-econsultancy/
Tags: affiliate, coull, econsultancy, geno prussakov, video
Posted in Coull Misc | No Comments »
Tuesday, May 11th, 2010
We are really pleased to release our new product across the buy.at network. We have been testing with selected publishers for some time and we look forward to introducing rapid developments to our product over the coming weeks.
News released at buy.at’s speakeasy today details a partnership between buy.at and Coull, specialists in online interactive video advertisements.
Leading affiliate network buy.at has partnered with Coull, specialists in online interactive video advertisements, to introduce the first fully-integrated video technology for the affiliate marketing industry.
This tool allows affiliates to transform any existing video into an interactive advert by simply adding affiliate links to the content.
http://www.affiliates4u.com/news/2010/05/its-coull-day-buy/
Tags: affiliate, buy.at, coull, video
Posted in Coull Misc | No Comments »
Tuesday, February 2nd, 2010
Mashable article on video and SEO really struck a chord with me http://mashable.com/2010/02/01/web-video-seo/
We have been seeing huge interest in our affiliate video product recently launched with our partners at buy.at. This interest has been driven in main by our ability to add affiliate links to hotspots within the video but also because of the impact video is having on search results. I expect to see a lot more on this in the coming months
Tags: affiliate, buy.at, mashable, SEO, video
Posted in Coull Misc | No Comments »
Monday, January 25th, 2010
The acquisition of StudioNow by aol makes a lot of sense to me.The content strategy currently being driven by Tim Montgomery needed the video solution. The issue now is how do they monetise it?
http://www.techcrunch.com/2010/01/25/aol-studionow-ted-cahall/
Tags: aol, studionow, video
Posted in Coull Misc | No Comments »
Wednesday, January 6th, 2010
Coull and buy.at launch the first fully integrated video product for affiliate marketing.
The Coull Activator lets any buy.at affiliate generate income from any approved video even those from YouTube. It gives your site more interactive content and the SEO benefits that video can bring. The tool is free and easy to use, Coull host and stream the video and your affiliate links will stay with the video when it is passed around social networks and blogs.
Come and see us and buy.at during the Affiliate Summit West in Las Vegas 17th-19th January 2010 for a demo or register here to be included in our beta program.
Tags: affiliate, buy.at, coull, video
Posted in Coull Misc | No Comments »
Monday, July 6th, 2009
coull’s first US project has started! We see the Affiliate market in the US as having huge potential for our interactive video platform. Ill keep you updated with progress. Any Merchant or Affiliate can now work with us.
Tags: affiliate, Interactive, platform, US, video
Posted in Coull Misc | 1 Comment »
Wednesday, December 17th, 2008
We have been working with Nike, AKQA, Mindshare, TradeDoubler and Go Viral on a very exciting project enabling Nike customers to purchase Nike products direct from a video. See example below:
http://coull.com/labs/nike/acg_uk/
http://coull.com/labs/nike/manu/
I believe that 2009 will be the year of performance based video campaigns such as this
Tags: coull, Go Viral, Interactive, Mindshare, Nike, TradeDoubler, video
Posted in Coull News | No Comments »
Thursday, December 11th, 2008
I’m pleased to announce coull’s new partnership with Utarget.Fox
The creative options now available for video advertising points the way to a very exciting 2009 in the evolving space and I am optimistic despite the economic meltdown!�
Tags: advertising, coull, fox, utarget.fox, video
Posted in Coull Misc | No Comments »