Posts Tagged ‘video ads’

comScore New July 2010 Video Ad Rankings

Tuesday, August 24th, 2010
Despite the recession last year affected online video advertising budgets, from all quarterly statistics it is more than apparent that online video advertising has grown hugely from the financial fall of last year.

“eMarketer estimates that online video advertising will grow 48 percent in 2010, accelerating from 39 percent growth last year.”
http://techcrunch.com/2010/08/20/online-video-advertising-frenzy/

Though only video advertising is still relatively in its infancy, only fulling taking off in 2008 when gained a massive 127 percent hyper-growth, advertisers are still plunging into the field in a big way.  Test budgets are being distributed to online video advertising in far larger quantities than would normally be used for the majority of other advertising commitments.

““I have never seen test budgets that start at half a million dollars,” says Glickman. Usually ad agencies start testing with one tenth as much.”
http://techcrunch.com/2010/08/20/online-video-advertising-frenzy/

However it has to be said that such a gamble on the part of the advertiser is definitely paying off, comScore released the July 2010 online video rankings last week. They showed the percentage of people in the US watching online video in July this year, which was a staggering amount of nearly 3.6 billion! Yes billion not million, unlike July last year which was no where near this number. All in all for July video ads reached 44.7 per cent of the total US population, and this is only set to rise over the next few month. Great news for all video performance networks such as Coull, especially due to the fact that Coull offers such an innovative player for advertisers and publishers to use on their video ads. No other company in the UK offers what the Coull Video Performance Network does, and at this time with the obvious demand for online video advertisement the Coull Affiliator is obviously the way forward in making video advertisements interactive.

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Why to opt for video advertising, and Coull

Thursday, August 5th, 2010

With vast amounts of internet advertising online at present, trying to sell products via said advertising has become increasingly difficult. Mainly due to the fact that most people find internet ads irritating, perhaps because many offer little interaction. However, with video advertising it offers the user something to watch and interact with, rather than simply a static image on the screen.

“One internet based ad agency posted 28 videos that generated 80,000 viewers in one month and subsequently after a couple of months, without any alterations made to those videos, number of audience increased to 3,000,000.”
http://www.pr-interactive.com/web-design-resources/2010/08/why-online-advertising-agency-opts-for-video-advertising/

Video advertising can also be used to increase the publishers SEO:

“Now, advantage of video ads are further used through manipulation of keywords. Keywords containing the term ‘running’ returns web pages containing videos and eliminates inclusion of sites with written articles, blogs. In this way, SEO are pushing pages with video files to high rankings and enhancing the visibility. Links of video files can be easily posted and used as link building online marketing stratergy.”
http://www.pr-interactive.com/web-design-resources/2010/08/why-online-advertising-agency-opts-for-video-advertising/

However, even with video advertising there is still the problem that once a user has click on the video, or has actively searched for the site through search engines, they must still hunt for the product that caught their attention through the advertisers web page, often this puts people of bothering. This can rapidly effect the amounts of money that can be made from online video advertising, particularly if publishers are on a CPA plan. Whereas Coull differs, and potentially revolutionizes video advertising, is in the way that they offer the ability to click on the item in the advertisement that has captured the users attention, and then will be taken to the exact product. Which in turn increases the CPA income that can be made. Therefore the type of innovative interactive video that Coull offers is potentially the future of nt only online video advertising but online advertising in general.

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google invest in the online video advertising eco-system

Friday, October 31st, 2008

I see google have decided the online video advertising market needs a kick start and the news that they are going to offer agency commision on video adverts is good news.

http://www.nma.co.uk/Articles/40221/Google+to+introduce+agency+commission+on+video+ads.html

I will be following this with interest to see if it has a knock on effect for video ads not on youtube

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New Media Age: It’s interactivity that gives video ads value

Wednesday, June 18th, 2008

Online video is certainly one of the hot areas for growth both this year and heading into 2009, and your Special on the subject addressed many of the key areas that we at Coull are observing (NMA 22.05.08).

You say that brands are relying heavily on repurposing existing TV commercials online and, as an interactive video platform, we see a lot of this. As video production can require a significant budget, it makes sense that marketers feel they could (or should) use the same creative for online.

However, the ability to bring qualified responses following a call to action is significantly higher with interactive videos because they provide the viewer with the means to learn more about a particular product, service or brand. This creates a lean-in experience rather than just the lean-back one typical of TV ads.

From Irfon Watkins, CEO, Coull  

Click here to read the comment on the NMA website.

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