I see google have decided the online video advertising market needs a kick start and the news that they are going to offer agency commision on video adverts is good news.

http://www.nma.co.uk/Articles/40221/Google+to+introduce+agency+commission+on+video+ads.html

I will be following this with interest to see if it has a knock on effect for video ads not on youtube

I found the latest research published on MediaPost very interesting, it is backed up by our own statistics around engagement.  In essence the research finds that online video advertising is at least as good as TV in building brands.

“The takeaway is that nothing is lost and much can be gained. There is no downside in terms of bringing a brand-building message,” Marianne Foley, senior vice president-strategic initiatives at Harris Interactive said referring to the impact of running TV commercials online.

The study found that the commercials performed equally in all the major attributes on each of those platforms, but that embedded video ads might actually perform slightly better in terms of their ability to influence “purchase intent.”

Maybe this is why we have seen a huge spike in activity over the last few months. Long may it continue..

Irfon