What does  iVdopia launch of V5 (the first HTML5 video platform) mean for online video advertising? Well it is claimed that the V5 will allow advertisers to use a single video advert on a large majority of media applications, i.e Smartphones such as the iPhone. Which had previously required different adverts, due to there ‘inability’ to support Adobe flash player. It is described by iVdopia as a

““create once, run anywhere” tool, the V5 enables advertisers to overcome the operating system restrictions within the fragmented mobile device market and deliver the most compelling form of video advertising to the rapidly growing number of users across Smartphones.”

http://cirnews.wordpress.com/2010/07/28/ivdopia-launches-html5-video-ad-platform/

The possibilities that V5 offers for advertisers, publishers, affiliates, etc, could be quite exciting, in terms of a larger target demographic for their online video advertisements. Particularly as such a large majority of people own iPhones, iPads, and other such portable devices.

“With the launch of V5, we have extended video advertising to every screen to take advantage of the rapidly growing audience numbers on non-Flash devices.” http://cirnews.wordpress.com/2010/07/28/ivdopia-launches-html5-video-ad-platform/

For Coull video performance network the V5 could enable the ability for the innovative interactive advertisements that Coull creates for numerous large advertisers, and publishers, to be viewed on a wider scale. Especially as it has been found by Google research that people tend to respond fair more to creative interactive adverts, which is what Coull enables online video adverts to be http://research.google.com/pubs/pub36496.html.

However V5 has also been receiving its fair share of negative publicity in regards to its actual capabilities. Therefore there is perhaps an uncertainty about the pending release of the V5 for world wide Internet usage. However if it can eventually do all of the things that iVdopia has promised then it could, potentially, extend online video advertisement audiences massively.