Coull, which is the sole video partner of Google Affiliate Network, is acquiring California based RevUpNet, an established and profitable online marketing agency, for $2 million. Coull directors believe RevUpNet will provide it with exponential growth opportunities. Coull is a market-leading Video Performance Network that provides advertisers with interactive engagement elements and tracking systems to monitor online sales made from videos. Advertisers post videos within Coull and publishers are able to select videos and offers that best suit their audiences and financial metrics. The Company tracks network activity and collects a commission from each transaction.

RevUpNet is an online-based marketing agency that has strong relationships with publishers, delivering over $60m in sales over the last 3 years, which will act as a portal for Coull to enter the U.S market.

Coull currently has a large expanding database. To date there are 383 advertisers that features Dell, Sears, Puma and American Express and 52,000 publishers that includes the Telegraph, Imagine and Future Publishing. Coull is currently loss making but with the acquisition of RevUpNet and its organic growth, it is expected to become profitable in Q3 of 2012.

The online video market is growing rapidly. Between 2008-2011 hours spent watching online video increased by 321% to 19.3 hours per month. Online video advertising spend has been growing at a similar rate and is forecast to grow at a compound average growth rate of 36% between 2010-2015 making total revenue in that year $7.1 billion. Video advertising is the fastest growing advertising online format which in 2010 reached 52% of the U.S population. On YouTube 48 hours of video are uploaded every minute.

Peter Webb, CEO of Webb Capital commented: ‘‘Coull is an exciting dynamic growth company that is backed by a strong management team. We are delighted that the Company has been successful in raising these funds and wish it every success for the future’’. Irfon Watkins, CEO of Coull commented: ‘‘It was essential to the growth of Coull that we build a US business. As a result of this acquisition we are well positioned to build on recent Client wins including Sears, Puma and Under Armour and expect 50% of our business to come from US within the next 12 months. Video is the fastest growing sector within online advertising and Coull is positioned to take a market lead in Europe and US.’’

Two of our premium advertiser accounts, BigPoint and Getty Images, are part of the launch and we have managed to get their respective videos in prominent locations on two of Imagine Publishing’s global online magazines.

Getty Images are part of a deal which will see a series of their videos featured on WebDesignerMag.com across a period of 8 weeks, all promoting a 10% voucher code for purchases on their site. The videos showcase some of the latest and most creative imagery and footage that Getty Images have to offer and is targeting WebDesignerMag.com’s professional readership.

The BigPoint video, featuring their popular Drakensang fantasy online role-play game, is being promoted via Imagine’s very successful and renowned NowGamer.com. The video placement has been combined with a whole page takeover and is seeing significant traffic and proving to be a hit with the relevant audience of the site.

The relationship between ourselves and Imagine Publishing signifies our ongoing intent to provide the best solutions for our advertisers by focussing the video campaigns toward premium content producers, placing the videos in locations with high traffic and relevant content.

These campaigns have also been structured using our unique hybrid payment model which rewards publishers on both a CPA and CPV basis, simultaneously creating the demand and driving traffic to the advertiser’s site.

Both advertisers’ videos are available for all publishers on our dashboard, so register today to become part of our exciting campaigns.

Read the our mention on the AFU website..

http://www.affiliates4u.com/news/2012/03/2012s-top-10-affiliate-technologies/

As a publisher you can now easily add your click_ref parameter to our embed code. The Coull click_ref (Click Reference) offers Coull publishers the ability to track and generate detailed reports on the commerce activity of their sites, down to the transaction level of each individual member, organisation, or subsite.

This could be anything you like, here’s some suggestions:

Now that the event is over, we thought it would be a great opportunity to catch our breath and relive what we thought were the highlights of TFM&A 2012.

Keynotes – Performance and Mobile wins out

Without doubt, the highlight for us from the keynote programme was Matthew Wood (Vouchercloud) and Kevin Edwards (Affiliate Window and buy.at) discussing the changing landscape of performance marketing and how the future is pretty much centred around the development of mobile commerce. Mobile is bridging the gap between online and offline sales, and the keynote seminar inspired us to truly embrace the evolution of mobile as well as validating our concept of creating a performance video platform. Following on from our voucher code and video exclusive feature, we are now figuring out the best way to make our videos mobile ready.

Huge interest in video

One of the things we picked up on was that everyone who came and had chat with us on our stand realised the importance of video and the significant long-tail impact it has on a marketing strategy. Regardless of the size or sector, advertisers are producing quality content to promote their brand and demonstrate their products, and it’s great to see this rich media is becoming an integral part of online strategies. Publishers and affiliates are also beginning to understand the positive impact that video can have on a site in terms of engagement, SEO and design. The topic of video was featured in places across the expo, and it seemed that many people were visiting Coull’s stand as a result of this discussion.

‘Social’ and ‘data’ were the buzzwords

You could not take two steps without seeing or hearing these words at TFM&A. Social media as we all know by now is changing the face of online marketing. However, as Dave Chaffey discussed in his keynote “7 Steps for creating an integrated social media strategy” it is not as easy as simply tweeting regularly and having likes on your Facebook page, and it takes strategic planning to use social media effectively. The impact of data and analytics on campaign management was also a topic featured heavily across seminars, and it was interesting to see the number of exhibitors picking up on this theme too. The highlight for Coull was seeing the way that our videos fit into this everchanging model for online marketing.

Product feedback

TFM&A was the first chance for Sam, in his new role as Product Manager, to spend time talking face to face with publishers and end-users who are interacting with the Coull platform. It was a valuable exercise for him to understand what the people who use it day to day expect from the products, and also to discover new technologies that are out there. Coull have massive plans for adding fresh and exciting capabilities to our video offerings, and TFM&A definitely added value to the first stages of these plans.

Work hard, play hard…

The Coull cohort ventured out on Tuesday evening to relax after a hard day’s networking, and a final mention must go to Ain’t Nothin’ But… which is, in Coull’s opinion, the finest bar in London and is quickly becoming our regular spot for all trips to the capital. Once again it didn’t disappoint,  providing us with superb music and entertainment on our company outing.  Hailed as ‘the best Blues Bar this side of the Atlantic’, with free entry and (slightly too) quaffable ales, we would recommend this bar to anyone who wants to see fantastic musicians in a relaxed and authentic setting. Top stuff.

Take a look at the TFM&A website for more details, just click the image to be taken straight to the website.

To celebrate the release of our unique integration of voucher codes with videos for Getty Images, we have spoken to our friends at Affiliates4U to tell them all about our new technology. As one of the leading innovators in the affiliate space, A4U were keen to find out about our latest release as well as talking about what else Coull have in store for 2012.

Click here to read our Q&A session with A4U, and find out what other exciting developments are happening at Coull.

You are not seeing things. This is not a joke.

From the 15th of February, for 90 days, Coull are going to DOUBLE any commissions that publishers make from any video across our network. Simple as that.

This is open to any publishers, new or old, no matter which of our videos you have on your site. So get involved now, and from Wednesday 15th you will see your affiliate earnings double!

Visit our dashboard to have a look at the rest of the videos we have available for you to start earning double commissions from.

You’re welcome.

- The Coull Team

Mylene Jampanoï stars in Agent Provocateur’s Spring Summer 2012 campaign. This film shows a softer, more romantic type of erotica. A feminine sensuality rather than unabashed sexuality, inspired by the dreamy mood, colours and romanticism of the collection.

The perfect complement for any Valentines Day piece, and right now Coull are promising to DOUBLE COMMISSIONS, that means you earn 18% commission!!

Don’t forget – for the rest of February, Coull are promising to DOUBLE COMMISSIONS on all sales through our videos. So start embedding videos today to earn unbelievable commissions!

For more info please contact nicola@coull.com

Click the image to check out the voucher code integration in action.

If you have a feature request for the Coull video player, just drop us a line or leave a comment on this section – and we’ll do our best to make it a reality.