Comments for blog.coull.com http://blog.coull.com Video.Activated Sun, 06 Dec 2009 00:07:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Top tips for making a viral work by Twitted by irfonw http://blog.coull.com/2009/12/03/top-tips-for-making-a-viral-work/comment-page-1/#comment-27339 Twitted by irfonw Sun, 06 Dec 2009 00:07:03 +0000 http://blog.coull.com/?p=191#comment-27339 [...] This post was Twitted by irfonw [...] [...] This post was Twitted by irfonw [...]

]]> Comment on Top tips for making a viral work by uberVU - social comments http://blog.coull.com/2009/12/03/top-tips-for-making-a-viral-work/comment-page-1/#comment-27193 uberVU - social comments Fri, 04 Dec 2009 00:37:22 +0000 http://blog.coull.com/?p=191#comment-27193 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by irfonw: latest blog from coull talking about viral video http://bit.ly/6uJJNZ... Social comments and analytics for this post…

This post was mentioned on Twitter by irfonw: latest blog from coull talking about viral video http://bit.ly/6uJJNZ...

]]> Comment on If your video is not interactive you may as well be advertising Milky the Cow… by uberVU - social comments http://blog.coull.com/2009/11/04/if-your-videos-not-interactive-you-may-as-well-be-advertising-milky-the-cow/comment-page-1/#comment-26019 uberVU - social comments Wed, 04 Nov 2009 23:27:42 +0000 http://blog.coull.com/?p=177#comment-26019 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by irfonw: If your video is not interactive you may as well be advertising Milky the Cow http://bit.ly/KT7uD... Social comments and analytics for this post…

This post was mentioned on Twitter by irfonw: If your video is not interactive you may as well be advertising Milky the Cow http://bit.ly/KT7uD...

]]> Comment on If your video is not interactive you may as well be advertising Milky the Cow… by vaughan http://blog.coull.com/2009/11/04/if-your-videos-not-interactive-you-may-as-well-be-advertising-milky-the-cow/comment-page-1/#comment-26015 vaughan Wed, 04 Nov 2009 19:35:24 +0000 http://blog.coull.com/?p=177#comment-26015 Thanks Rosario, that is a nice little clip. Of course - what was lacking in it was any kind of interactivity though. Is that your company? Thanks Rosario, that is a nice little clip. Of course – what was lacking in it was any kind of interactivity though. Is that your company?

]]> Comment on If your video is not interactive you may as well be advertising Milky the Cow… by Rosaria http://blog.coull.com/2009/11/04/if-your-videos-not-interactive-you-may-as-well-be-advertising-milky-the-cow/comment-page-1/#comment-26009 Rosaria Wed, 04 Nov 2009 18:47:46 +0000 http://blog.coull.com/?p=177#comment-26009 I can’t agree more. Here’s an entertaining YouTube that speaks to The Power of Online Video. http://www.youtube.com/watch?v=856BZNQLpU4 I can’t agree more. Here’s an entertaining YouTube that speaks to The Power of Online Video.
http://www.youtube.com/watch?v=856BZNQLpU4

]]> Comment on Online ad engagement 25 times higher than click rate by Jack http://blog.coull.com/2009/10/29/online-ad-engagement-25-times-higher-than-click-rate/comment-page-1/#comment-25793 Jack Mon, 02 Nov 2009 16:38:28 +0000 http://blog.coull.com/2009/10/29/online-ad-engagement-25-times-higher-than-click-rate/#comment-25793 I'd suggest that with video display advertisers have to sell up against TV dwell-time is a bit too academic. Sales houses are trying to quantify online video ads in terms of TV-like GRP as that's what the client knows. At least CPM can be extrapolated to a rough GRP figure; dwell time might make such a calculation a step too far. The FMCG companies know what they are paying ($-wise) for notional eyeballs with their TV ads so they need a comparable measurement for their online video too. I’d suggest that with video display advertisers have to sell up against TV dwell-time is a bit too academic.

Sales houses are trying to quantify online video ads in terms of TV-like GRP as that’s what the client knows. At least CPM can be extrapolated to a rough GRP figure; dwell time might make such a calculation a step too far.

The FMCG companies know what they are paying ($-wise) for notional eyeballs with their TV ads so they need a comparable measurement for their online video too.

]]> Comment on Online ad engagement 25 times higher than click rate by Tweets that mention blog.coull.com » Blog Archive » Online ad engagement 25 times higher than click rate -- Topsy.com http://blog.coull.com/2009/10/29/online-ad-engagement-25-times-higher-than-click-rate/comment-page-1/#comment-25427 Tweets that mention blog.coull.com » Blog Archive » Online ad engagement 25 times higher than click rate -- Topsy.com Fri, 30 Oct 2009 01:53:10 +0000 http://blog.coull.com/2009/10/29/online-ad-engagement-25-times-higher-than-click-rate/#comment-25427 [...] This post was mentioned on Twitter by irfon watkins and Vaughan Denny, Coull. Coull said: New Blog Post: Online ad engagement 25 times higher than click rate http://ow.ly/15Ydl9 [...] [...] This post was mentioned on Twitter by irfon watkins and Vaughan Denny, Coull. Coull said: New Blog Post: Online ad engagement 25 times higher than click rate http://ow.ly/15Ydl9 [...]

]]> Comment on A Google video format? VP8? by Rob Sandie http://blog.coull.com/2009/08/07/a-google-video-format-vp8/comment-page-1/#comment-22833 Rob Sandie Mon, 31 Aug 2009 03:54:31 +0000 http://blog.coull.com/2009/08/07/a-google-video-format-vp8/#comment-22833 IMO - This means nothing unless Adobe adopts it into a future flash player, which they currently do not. IMO – This means nothing unless Adobe adopts it into a future flash player, which they currently do not.

]]> Comment on A Google video format? VP8? by Today’s Startup Updates – August 7 | The Internet Marketing Spot http://blog.coull.com/2009/08/07/a-google-video-format-vp8/comment-page-1/#comment-22045 Today’s Startup Updates – August 7 | The Internet Marketing Spot Wed, 12 Aug 2009 02:45:15 +0000 http://blog.coull.com/2009/08/07/a-google-video-format-vp8/#comment-22045 [...] A look at a potential Google video format – Coull [...] [...] A look at a potential Google video format – Coull [...]

]]> Comment on A Google video format? VP8? by Today’s Startup Updates – August 7 | CenterNetworks http://blog.coull.com/2009/08/07/a-google-video-format-vp8/comment-page-1/#comment-21901 Today’s Startup Updates – August 7 | CenterNetworks Fri, 07 Aug 2009 11:38:05 +0000 http://blog.coull.com/2009/08/07/a-google-video-format-vp8/#comment-21901 [...] A look at a potential Google video format – Coull [...] [...] A look at a potential Google video format – Coull [...]

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