I found the latest research published on MediaPost very interesting, it is backed up by our own statistics around engagement.  In essence the research finds that online video advertising is at least as good as TV in building brands.

“The takeaway is that nothing is lost and much can be gained. There is no downside in terms of bringing a brand-building message,” Marianne Foley, senior vice president-strategic initiatives at Harris Interactive said referring to the impact of running TV commercials online.

The study found that the commercials performed equally in all the major attributes on each of those platforms, but that embedded video ads might actually perform slightly better in terms of their ability to influence “purchase intent.”

Maybe this is why we have seen a huge spike in activity over the last few months. Long may it continue..

Irfon

We have been working with Lycos and Carat on a new Renault laguna campaign. This has been covered here by Marketing Week. I’ll let you know the results as soon as I am able to post them.

Irfon

I’ve just been reading Liz Gannes on newteevee

It staggers me that videoegg take on $32m in investment then decide that the market for UGC video advertising is not as large as they were forecasting. I bet that pleased the VC’s!

Consumers are increasingly controlling their media experiences; online, consumers are even less passive, using search engines to find information, creating and uploading content and stop advertising that annoys them. Combining the Internet’s ability to allow consumers to control their online experience with the engaging and immersive experience of interactive video where users are able to interact and engage with objects within videos, the Boots online advertising campaign proved successful. 

Results from the Boots campaign trial showed that around 30% of the viewers interacted with the various products in the video ad and it was played five times more often than the average non auto play banner ad.

Lycos and coull partnered today with mediacom on a video campaign for Boots. We are testing the user engagement with the objects within a 1 min repurposed TV ad. The ad is here:

What do you think? I’ll let you know the results as soon as we have them

Irfon

We received some great coverage today in BillBoard, picked up by yahoo.

CNet picked it up, some good comments

http://digg.com/tech_news/Interactive_Web_Videos/

we will be releasing our new offering in the next 3 weeks.

Irfon

we launched the new player on the 21st September , you can find it on http://myspace.com/coulltv or http://ryandan.com

Great click through stats so far and cant wait to share them with you. They really do support our belief that people will click and interact with video if you allow them to.

The story has been picked up on http://nma.co.uk/

cheers

Irfon

Sam Sethi launched blognation.com today and is using the coull.tv distributed player to distributed the project’s videos.

Today we launch our first object based contextual ad-supported video player.(have to find a better way of describing this!) answers on a postcard please

As usual no pre-rolls or post-rolls just good old fashioned object related contextual advertising!

If you own the content we will share in the ad-revenues

Buts its not just about the money, honest. By allowing the community to personalise object tags and comments we all benefit. How I hear you shout out, well:

Comments - whether you are commentiing in the video on myspace, bebo or your own blog all the comments and tags are visible

Search - the more objects tagged the easier to search

Information - its wikipedia, meets digg and youtube, only better!

see what these guys have to say about it:

http://www.vecosys.com/2007/03/16/coull-interactive-video-features-in-a-flash/

http://blogs.guardian.co.uk/organgrinder/2007/03/nothing_goes_down_better_than.html

http://liberatemedia.typepad.com/liberate_media/2007/03/coulltv_unveils.html

cheers

Irfon

We continue to get some interesting coverage and welcome all the feedback and comments, good and bad. Main issue is that site only publishes in WMV format (not for long!). coull.tv believes content should be syndicated, distributed and the functionality of the site will reflect that philosophy.

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