Coull and buy.at in the Econsultancy’s Innovation Awards:
“Judge’s comments: This is impressive and aggressive technology, and it’s tactically a smart thing to do. It is both innovative and effective. We expect to see it more widely used in 2011.”
Coull will be attending the Affiliate Summit West, taking place January 9-11, 2011 at Wynn Las Vegas.
“Three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.”
http://www.affiliatesummit.com/
Come meet us there to find out more about how our video performance network can work for you.
http://www.affiliates4u.com/news/2010/12/2010-review-year-perform/
“Coull, the video advertising network, has opened an office in Santa Barbara, California with an initial team of seven and next up will be a New York office. The launch is in response to US advertisers using the platform including Michael Kors, eHarmony, eFax, Grockit and Paul Fredrick. In addition, Steve Brown, co-founder of buy.at, has joined the board alongside Irfon Watkins, Coull’s CEO. Steve ran buy.at from its inception through to being bought by AOL a couple of years ago.
In contrast to Flash overlay ads, Coull’s technology lets publishers and advertisers tag individual products within videos, making it possible to click through and buy products right from the video.
Here’s an example of the kind of work being done.
Advertisers such as Nike, Renault, Unilever and Agent Provocateur are already users in Europe. Its Video Performance Network now has 2000 advertisers and a publisher reach of 200m unique users per month.”
http://eu.techcrunch.com/2010/11/25/coull-opens-up-in-the-us-as-ad-partners-pick-up/
It is great to see the that the Michael Kors WATCH and SHOP video, which uses a Coull interactive player, has been such a massive success already in such early stages of it’s release, already having over 100 likes on Facebook and a massive amount of impressions, exciting stuff. Check out the video for yourself:
Great to read the press from iTWire about our exciting new links with Trade Doubler and Route One:
“…Route One has also incorporated tagged video product promotion through its relationship with Coull, which links commission back on all tagged products in a video to TradeDoubler’s PLT framework. Route One is the first retailer to go live on the TD Network with Coull.com, and the first to link video tags back to PLT, providing a highly customizable video channel for enhanced online revenue.”
Make Money From Your Videos With
We are pleased to announce the launch of the Coull Affiliator, an innovative way to add links to your online videos.
We are unlike any other video network out there – we only get paid for performance, and we provide compelling returns for publishers.
How it works…
It’s so simple to use – you can do it all yourself. We offer a full dashboard to show the number of clicks, impressions, and revenue made from your videos.
All you need to do is register for your free trial on Coull.com today and get going. We are integrated with every major network.
So what are you waiting for? Start making money from your videos today!
The digital divide is something that, since the first availability of computers to society, has been steadily increasing. Though it refers to the variation in access and availability to forms of ICT’s, it also refers to the capabilities, proficiency and skill on ICT’s. Basically children/young people in UK, and I world presume most of the western world, are introduced to ICT and new technologies from a young age, at school, at home etc, as a compulsory part of their education, therefore it becomes almost second nature; working Facebook or surfing the net, and equally using the Internet to watch online video (in whatever format that maybe).
As ReelSEO have pointed out the 18-34 demographic are rapidly moving away from;
“standard broadcast broadcast television in favour of online and time-shift video”. http://www.reelseo.com/young-adults-thumb-nose-broadcast-television-choose-digital/
Therefore the amount of time viewing video advertisements, be it intentionally or not so intially, is greatly increased between this demographic in particular. For many involved within online advertising it is definitely something to take into consideration when creating online advertisements. Furthermore, as mentioned in previous blog ‘Why to opt for video advertising, and Coull’, this demographic is far more likely to take notice of an advert if 1. video is used, as it is far more eye catching, and 2. if the video is interactive, as a plain video is simply the same as what television ads offer, and during TV ads the channel is normally changed, whereas interactive video adverts will not only attract attention but allow the user to be involved too.
This is talk of increasing use of online video not to say in anyway that television will become obsolete or unused in the coming years, there are simply just many more alternatives, i.e ipad, smartphones, computers etc. Television will always have its place among these, and therefore so will television ads, it will perhaps just vary in the extent to which it is used for viewing, and advertising. Mark Robertson of ReelSEO probably puts this in the best way:
“5-10 years from now, we wont be discussing TV vs. online vs. mobile. Rather, it will simply be “the screen” that consumers use to consume the moving picture. Video is video, it is powerful, and it will remain so, regardless of the platform for delivery, because video is the most compelling way to tell a story.” http://www.reelseo.com/young-adults-thumb-nose-broadcast-television-choose-digital/
“Google Chief Executive Eric Schmidt said in an interview late Thursday that a new killer ad format—which he dubbed “interactive video ads”—is coming. Such ads, which could appear anywhere on a Web page not just inside a video, would allow users to interact with the ads in new and more engaging ways, such as asking users to click on a video to learn more about a product. He said he has encouraged Google’s ad teams to think along those lines, but didn’t comment on any specific plans.”
http://online.wsj.com/article_email/SB10001424052748704075604575357180763918638-lMyQjAxMTAwMDEwNjExNDYyWj.html#ixzz0wlyxBvKs
<!–89ac6ab072784f278ed277527dc51d27–>
With the introduction of Google television I definitely feel that they are using YouTube as a testing ground for interactive video advertisements, and therefore depending upon the response received could be used to a larger extent on Google TV. With statistics from other sites showing that an interactive video is far more successful in creating sales, I think that it is only common sense to say that it will also do well on Google’s video products too.
Reelseo interviewed Jimmy Healey, Senior Manager of E-Commerce for Onlineshoes.com, one of the first companies to actively use online video to advertise their products in 2006. He considers how video has evolved, and how it has adapted how they use it in their advertising, to begin with it was primarily used to increase info on the products on sale on the website, to now actively using interactive video as a major advertising resource.
“I think the greatest insights we’ve gained is, one, just doing it – taking the willingness to make the business decision to actually invest in it.” Says Jimmy. “We didn’t invest heavily at first, but we did do a lot of testing with it. And with testing we found that we made a strong business case for investing considerably more into it.”
http://www.reelseo.com/video-ecommerce-onlineshoes
Though interactive video is still quite new it is definitely set to boom in the online advertising market. As Mr Healey points out, it was perhaps a risk plunging money into this relatively untapped resource, though as shown in the comScore statistics it is definitely going to play off for any advertisers that do so. I think therefore somewhat like what Mr Healey did with Onlineshoes.com using video as a test resource, Google are also doing the same with their interactive video on YouTube, of which I definitely feel will be increasingly effective. What is now especially interesting is to see what Google choose to do with Google TV and online interactive video.
