We are delighted to announce the launch of our groundbreaking new partnership with Kelkoo, the online price-comparison service, which enables the integration of price-comparison with video content for the first time.

Website and blog publishers now have the ability to add a trusted price-comparison feature to their video content and earn commission on a Cost-Per-Click basis.

Our self-serve platform enables users to upload their videos, add a clickable Kelkoo button for the product they define and publish it. When a user clicks on the Kelkoo button a list of price-comparison results appears over the video, which is automatically paused.

Irfon Watkins, Coull CEO, said: “We’re really excited about the potential of this partnership, Kelkoo’s price-comparison service is trusted by millions of consumers. Online video plays an increasingly important role in driving consumer demand for products and we think savvy shoppers will engage with the convenience of a price-comparison feature within the video they’re watching.”

Christopher Theodorou, Kelkoo UK Partnerships Manager: “At Kelkoo we’re always looking for new and innovative ways to deliver rich shopping experiences to our customers. We found that Coull think in the same way, with a deep understanding of video’s growing role in the purchase cycle. Their tool is so easy to use and we’re thrilled to be working together to deliver a great product to users across the UK.”

Click here to find out more and sign-up as a publisher.