We have been a bit quiet on our blog recently (I blame the good weather and long weekends) but we’re back now to tell you about the beginning of an exciting relationship between Coull and Imagine Publishing, the worldwide multimedia content producer.
Two of our premium advertiser accounts, BigPoint and Getty Images, are part of the launch and we have managed to get their respective videos in prominent locations on two of Imagine Publishing’s global online magazines.
Getty Images are part of a deal which will see a series of their videos featured on WebDesignerMag.com across a period of 8 weeks, all promoting a 10% voucher code for purchases on their site. The videos showcase some of the latest and most creative imagery and footage that Getty Images have to offer and is targeting WebDesignerMag.com’s professional readership.
The BigPoint video, featuring their popular Drakensang fantasy online role-play game, is being promoted via Imagine’s very successful and renowned NowGamer.com. The video placement has been combined with a whole page takeover and is seeing significant traffic and proving to be a hit with the relevant audience of the site.
The relationship between ourselves and Imagine Publishing signifies our ongoing intent to provide the best solutions for our advertisers by focussing the video campaigns toward premium content producers, placing the videos in locations with high traffic and relevant content.
These campaigns have also been structured using our unique hybrid payment model which rewards publishers on both a CPA and CPV basis, simultaneously creating the demand and driving traffic to the advertiser’s site.