It is becoming ever more apparent, particularly through statistics from eMarketer that advertisers, news channels etc, are opting to spend more and more of their advertising budgets on online interactive video advertising. Perhaps due to the lack of people watching television during prime time hours, preferring to spend their time online.

“Video is now the fastest-growing segment of the Internet advertising market. Digital video amounted to $477 million in revenue in the first half of 2009, up 38 per cent from the same time period in 2008, according to the Interactive Advertising Bureau….

Analysts say they expect the flow of online advertising dollars to video to continue. The research firm eMarketer projects 35 to 45 per cent growth for the segment for each of the next five years, topping out at $5.2 billion in 2014.”

http://www.nytimes.com/2009/11/11/business/media/11adco.html?scp=3&sq=online%20video%20advertising&st=Search

Google seem to have noticed the potential market for interactive video advertising and are aiming to use YouTube as a potential testing ground for interactive videos, as Sam Diaz considers in his blog on ZDNet. In which he mentions the ever increasing growth in demand for interactive video advertising, and how Google aims to use YouTube as a place to support this.

“Just as YouTube became the de facto testing ground for the Internet’s user-generated video crowd, it’s also becoming the testing ground for online video ads. Online video advertising is in its earliest stages but there seems to be no doubt that it will be a core driver of revenue growth as new doors open.
The company is looking at new ways to place ads in the content, to make them more interactive using the computing platform in a way that television commercials are not. Likewise, the company is looking at new ways to personalize advertising, meaning that a teenager might see one ad while a grandparent sees another.”

http://www.zdnet.com/blog/btl/youtube-finally-turning-corner-in-online-video-advertising-potential/36802

Google are currently in meetings with Coull’s CEO Irfon Watkins in Chicago. With regards to Coull’s innovative Engage Affiliator offers publishers a way of adding products to objects in a video. Furthermore they are pushing for Coull as a video partner in their future endeavours with interactive video advertising.

This entry was posted on Tuesday, July 20th, 2010 at 6:44 pm and is filed under Coull Misc. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.