Interesting research conducted by eMarketer and commented on by ReelSEO. http://www.reelseo.com/retailers-find-online-video/
According to the report, Video E-Commerce: Innovative Models Drive Sales, retailers know what consumers want and that is online video. This helps them stand out among their major competitors and gain valuable clients and ROI.
“Consumers rank other purchase decision-making tools, such as customer reviews, ahead of videos in importance,” said Jeffrey Grau, eMarketer senior analyst and author of the new report.“ “But that has not discouraged retailers from quickly adding videos to their sites. They find that videos boost sales conversion rates and reduce abandoned shopping cart and product return rates.”
This is backed up by a healthy increase in our pipeline and revenues