Archive for October, 2009

Online ad engagement 25 times higher than click rate

Thursday, October 29th, 2009

Just read this study, late I know but the numbers are impressive

http://digital-media.net.au/article/online-ad-engagement-25-times-higher-than-click-rate/493542.aspx

“Video saw a 30% lift in engagement over non-video banners with dwell time nearly doubling from 37.37 to 71.51 seconds. With more than one in ten users spending over a minute, video banner advertising may be a popular alternative to intrusive pre-roll advertising.”

eyeblaster have done a great job on this report but why are they and other still charging on a cpm basis?
Surely paying for engagement is the way forward?

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Posted in Coull Misc | 2 Comments »

coull join Digital Mission in New York

Wednesday, October 28th, 2009

Digital Mission to New York is scheduled for 15th – 20th November 2009 and will coincide with the renowned Web 2.0 Expo (16-19th Nov 2009), New York.

This will be the second Digital Mission to visit New York and it’s shaping up rather nicely, building on existing relationships with New York-based entrepeuners, VC’s, agencies and digital practitioners to create a cracking line up of activities.

http://chinwag.com/digitalmission/nyc09

Really looking forward to this. We are just starting to work with clients in New York and I believe interactive video advertising is about to explode.

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