Growth in MPU ad formats
I read with interest the recent research from Right Media it reflects our own experiences. MPU ’s the nations favourite!
UK advertisers are moving from traditional leaderboard banners to MPUs and other new formats, according to new research.
The findings, from Yahoo’s ad exchange company, Right Media, show that MPUs (Mid Page Units) are now the most popular online ad format in the UK during the first half of 2008.
The figures disclose the trade in leaderboards as a percentage share of the total trades on the Exchange in the UK dropped from 34.1% in January to 24.8% in June, a continuation of a trend that was seen during 2007.
In the UK, MPUs now made up 34.1% of all ad formats being traded in January, with only a small drop to 32.6% by June.
In the last few months 99% of all our video campaigns have been MPU’s and it doesnt look like changing in the last few months of 2008
Tags: MPU's, Video Advertising, yahoo