I see google have decided the online video advertising market needs a kick start and the news that they are going to offer agency commision on video adverts is good news.
http://www.nma.co.uk/Articles/40221/Google+to+introduce+agency+commission+on+video+ads.html
I will be following this with interest to see if it has a knock on effect for video ads not on youtube
I read with interest the recent research from Right Media it reflects our own experiences. MPU ’s the nations favourite!
UK advertisers are moving from traditional leaderboard banners to MPUs and other new formats, according to new research.
The findings, from Yahoo’s ad exchange company, Right Media, show that MPUs (Mid Page Units) are now the most popular online ad format in the UK during the first half of 2008.
The figures disclose the trade in leaderboards as a percentage share of the total trades on the Exchange in the UK dropped from 34.1% in January to 24.8% in June, a continuation of a trend that was seen during 2007.
In the UK, MPUs now made up 34.1% of all ad formats being traded in January, with only a small drop to 32.6% by June.
In the last few months 99% of all our video campaigns have been MPU’s and it doesnt look like changing in the last few months of 2008
As you may know coull took part in webmission in 2008 and met up with a great bunch of UK start ups. One of the most interesting was huddle.net and today I received an email from Andy McLoughlin telling me they had been one of the launch applications on linkedin. see mail below, This is great news for a UK start up and I wish them all the best for the future
And, apologies for the blatant plug, but I wanted to share some big news from Huddle with you (Twitter junkies will probably already be aware). This morning – at 2.30am! - we launched Huddle on Linkedin’s new application platform alongside other lil’ start-ups such as Google, Amazon and WordPress. We’re by far the smallest and youngest partner on the launch and the only company based outside Silicon Valley. As you can imagine this is pretty massive for us and came about as a direct result of the WebMission earlier in the year – if I hadn’t been out in the Valley the meeting wouldn’t have happened and the deal would never been done. So – Oli, Jim and everyone else: thank you. And to the people who questioned the validity of the Mission… Well, ‘nuff said I reckon :) So please, please add the app to your Linkedin profile here - http://www.linkedin.com/opensocialInstallation/preview?_ch_panel_id=1&_applicationId=1600 – and invite your contacts to collaborate with you. Or send this link on, twitter it or digg it!