Littlewoods has signed up as the first brand in Europe to embrace a new application enabling affiliate marketers to use interactive videos to drive customers to their websites.

The video format has been launched by Platform A and is now available for affiliate marketers on the Buy.at network. The interactive videos feature models wearing Littlewoods’ latest collection.

Each item of clothing shown has been assigned its own tag. By clicking on the items in the video, customers can click through to a dedicated page for the product, and then get forwarded to the product’s page on LittlewoodsDirect.com. Buy.at will track click-throughs, sales and cost-per-acquisition commissions by integrating the video tags with its own tracking technology and campaign analytics tools. The video application has been developed by video advertising enabler Coull.

Shop Direct Group ecommerce director Neal Preece says: “Shop Direct Group is always looking to innovate and find new ways of reaching its customers.

“The ability to take the customer directly to a product page from a product video opens up new opportunities for us.

“It’s a great tool for affiliates, which enables them to enhance their campaign promotions and drive even more sales with exciting, high-quality content”.

Click here to read the article on the Precision Marketing web site.

This entry was posted on Monday, July 14th, 2008 at 3:11 pm and is filed under Coull News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.