New Media Age: Littlewoods Direct in video ad deal with Buy.at and Coull
Littlewoods Direct is to launch an interactive video affiliate programme following a deal with Buy.at and video ad specialist Coull.
Littlewoods Direct will provide affiliates with a video ad application that enables viewers to click on moving items within the video to link through to a purchase page.
The deal sees Littlewoods Direct parent company Shop Direct Group extend an existing deal with Coull to affiliates for the first time. The deal also includes other brands within Shop Direct Group’s portfolio such as Additional Direct and Marshall Ward.
Neal Preece, ecommerce director at Shop Direct Group, said, “The Shop Direct Group is always looking to innovate and find new ways of reaching its customers. The development of this video platform with Buy.at and Coull places Shop Direct Group at the forefront of affiliate marketing.”
“The ability to take the customer directly to a product page from a product video opens up new and exciting opportunities for us,” he says.
Irfon Watkins, Coull CEO, said, “This is the first time this has been used in an affiliate format explicitly linking a product with a purchase, so this is an important programme.”
Coull also works with Boots, Agent Provocateur, Renault, MSN and Yahoo!
Click here to read the article on the NMA web site.