This study delivers clear evidence of just how powerful and effective the TV and online combination is. TV and online are perfect partners and the study urges advertisers to recognise the greater impact  they can have if they use them together.

TV benefits from the way online offers a means of expressing and exploring the desires and motivation TV creates. Online usage is not displacing TV viewing and it is time to celebrate the complementarity of these two most powerful digital media.

The study also reveals that “tech-savvy” population regularly go online while they are watching TV, enabling instant online response to TV ads.

Click here to read the full article.

This entry was posted on Wednesday, May 21st, 2008 at 2:15 pm and is filed under Coull Misc. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.