Online video advertising can add value to FMCGs marketing campaigns
FMCG brands have been traditionally slow to embrace online advertising.
A research from PHD and Yahoo, featured on Brand Republic, revealed that consumer exposure to both TV and online video campaigns led to an 18% increase in purchase intent and a 12% rise in brand favourability compared to consumers who were only exposed to TV advertising. The research shows that “online video advertising can impact on a brand’s marketing objectives - particularly in key metrics such as purchasing intent and brand favourability”.
Online video advertising campaigns are not a mere extension of TV advertising but they can provide added value in terms of brand awareness.
Tags: FMCG, Video Advertising
April 17th, 2008 at 4:09 pm
Online Video advertising is certainly the biggest thing to happen in advertising, a single video on Youtube can be seen by Millions of folk for no airing cost what so ever.