Lycos has completed a trial of the Coull Engage interactive video advertising format in a media first for Boots and MediaCom.The Boots ‘Here Come The Girls’ TV ad was delivered on the Coull Engage platform across Lycos and its partner site About.com, with viewers able to interact with products during play.

“The results of the trial have been very impressive, with 29.3% of consumers interacting with the various products within the video and therefore taking user engagement with Brands to another level” says Fiona Smith, Agency Group Head at Lycos. “The Coull Engage format also drove five times the average play rate for a non auto play MPU ad.”

“Interactive video offers brands increased scope to engage directly with consumers,” says Irfon Watkins, Coull CEO. “The Lycos trial highlights the potential this offers to maximise the power of online video – driving deeper brand involvement, customer acquisition and sales.”

Renault and Nivea have now signed up for similar campaigns, following the success of the trial.Coull Engage is an online video advertising format, enabling unprecedented levels of interactivity and consumer engagement. Brand marketers and digital marketing agencies can easily create interactive video adverts, with Coull’s robust reporting tools allowing real-time campaign tracking, measurement and monitoring.

This entry was posted on Thursday, January 31st, 2008 at 6:00 am and is filed under Coull Press. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.